The latest video from This Is Reality once again dispels the myth that coal is anything but what it really is; dirty and harmful.  This new spot is directed by Academy Award winners Joel and Ethan Coen.  The video opens to a woman using an air freshener in her home, and a salesman coming in to tell her that she is not fully harnessing the clean potential.  What she needs is Clean Coal, since it uses the power of the word "clean."

No, it's not really clean, but it says it is.  That must be good enough, right?  No.  As soon as the woman starts spraying it in her house, the air is quickly filled with black, dirty air.  Her husband starts coughing, as do her children who walk into the room.  Well, wait, if it's clean, why are they coughing?

The answer is that clean coal isn't clean, no matter how many times you say it is.  I can say "clean dirt" but you wouldn't be likely to believe me, since dirt in its nature is, well, dirty.  That goes the same for coal.  Why use something that is so completely unclean when there really are clean energy options out there?  That is the debate that This Is Reality want to get started.

Share this video with your friends and family, and get into the conversation.  Don't be as stupid as Big Coal thinks we are, and don't buy into the idea that coal is clean just because they say it is.